You may remember Jeri Westerson's appearance as a guest blogger here in early November. Joshua Bilmes of the JABberwocky Literary Agency, Jeri's agent, recently looked at the difference in sales in the Boston and Richmond markets after positive reviews of Veil of Lies ran in the Boston Globe and Richmond Times-Dispatch. Then he reported the results on his blog.
Although the numbers don't seem to indicate an enormous increase in sales, every little bit helps, and that's 50-odd people who may not have heard of the author or title before the reviews appeared. Veil of Lies is a debut mystery, after all. Both papers post their book reviews online as well; this is convenient for people like me, for example, who used to live in the Boston area and still read the Globe via the web. So I would expect the word has gotten out more widely than just among the locals.